Helping small businesses get big results.
Can be used to develop and implement a successful marketing plan.
The future success of your small business is dependent on the marketing plans you put in place today, from determining your marketing objectives to discovering new strategies and enhancing your company’s image. With this comprehensive 269-page e-book you can develop the marketing you need to take your business straight to the top.
TOPICS COVERED:
- the marketing concept, starting with your customer
- organizing the marketing operations of your company, based on your objectives
- beating the competition
- doing market research on a budget
- making consumer behavior work for you
- developing a product or service strategy
- creating a distribution strategy
- using promotions to increase sales
- how to price for maximum profits
- entering and competing in the industrial marketplace
- doing business internationally
- reaching the government market
- putting together a successful marketing plan
CHARTS AND TABLES INCLUDED:
- organizational charts
- calculating present value
- product life cycle
- determining sample size
- consumer characteristics
- using classification of goods to choose channel intermediaries
- distribution coverage
- using a behavioral approach to select a channel of distribution
- demand
- pricing strategies
- research schedule
- representative’s application form
Contents reviewed and approved by experts.
