Most people dream of owning their own business and being their own boss. The first, most important step toward personal financial success is a plan. Entrepreneurs of action must organize their genius to share with partners, investors, vendors and future employees. It all starts with a compelling and realistic plan.

BUILDING A SUCCESSFUL BUSINESS PLAN: ADVICE FROM THE EXPERTS is an indispensable resource to assist you in taking the first step.

In it, you will learn:

• If you are ready to own your own business
• The structure and organization of a solid, professional business plan
• How to prepare a competitive analysis and build a marketing program that will even impress bankers
• How to write about your products and services in a way that will make you stand out from the crowd
• The tricks to building a razor-sharp marketing strategy
• How to speak the language of money and finance
• Whether to buy a franchise or build a startup from scratch…among hundreds of critical topics

The included CD contains an electronic version of the book, Business Law and Accounting & Finance dictionaries and instructions for linking to Socrates.com, where you can register your purchase to receive FREE forms, tools and valuable information such as:

Customizable forms you can use to manage your finances and prepare your business plan:

• Breakeven Analysis
• Business Balance Sheet
• Cash Flow Forecast
• Commercial Lease
• Non-Disclosure Agreement
• Personal Financial Statement
• Monthly Marketing Plan
• Year-round tax tips and planning guide
• Special discounts on other Socrates products and much more

“Building the Best Business Plan is a marvelous introduction or refresher course for any entrepreneur who hopes to apply for financing, plan for the future or grow a healthy enterprise.”Elizabeth Milnikel, Director of the Institute for Justice Clinic on Entrepreneurship, University of Chicago Law School

Contents reviewed and approved by attorneys or industry experts.