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Giving at the Holidays: How to Pick a Worthy Charity

Maybe it’s the scent of fresh-cut pine boughs, the site of trees outlined in white lights, or the sound of cash registers ringing up sales, but whatever it is, there’s something about the end of the year that brings out a generous streak in us.

Sadly, the holidays are also a time when bogus charities try to take advantage of everyone’s good spirits and willingness to give. So to make sure that you’re giving to a real charity with a worthy cause, follow these giving tips from the Better Business Bureau.

Ask Questions
When someone asks for a donation, whether in person or over the telephone, don’t give immediately. Ask questions first.

  • What is the exact name of the organization? Many unworthy charities use names that sound like the charities that everyone knows about. Make sure that you know exactly which charity is getting your money.
  • What is the charity’s purpose? Is it trying to cure a disease or help children with a specific problem? If a charity is asking for your money, you have a right to know what it is trying to accomplish.
  • How is the group trying to meet its goals? Does it give grants to researchers? Does it support research at universities? Does it have its own shelters for abused teens? How does the organization try to cure the disease or help the children? What specifically does it do?
  • How much of your contribution will actually go to the charity and how much goes to professional fundraisers or administrative costs? The Better Business Bureau Wise Giving Alliance suggests that a minimum of 60 cents of each contribution dollar should go to the charity itself.
  • Is your contribution tax deductible? Many would-be charities will tell you that they are “tax-exempt.” All that means is that the charity itself does not have to pay taxes. “Tax deductible” means a contributor can deduct donations to the organization on his or her Federal income tax. So ask specifically if your contribution will be tax-deductible. And if you are ever unsure about an organization’s tax status, contact your local IRS office.

The Better Business Bureau also suggests that you request written information from the charity and ask if the person soliciting your donation is a volunteer or a professional fundraiser.

If you are not convinced by any of the answers to these questions, do not donate your money. A worthy charity has nothing to hide and will be happy to get your contribution today, tomorrow, next week or next month. Only scam artists have to get your contribution this very minute.

Check out the Charity
Once you get the written information from the charity, check it out with the Better Business Bureau Wise Giving Alliance or the American Institute of Philanthropy.

Both organizations can tell you how much of your contribution will go to administrative costs (including professional fundraisers) and how much will actually go toward helping the cause.

Write a Check
Always write a check, and make the check out to the charitable organization, not the person asking for the donation.

Keep Track
Keep copies of your cancelled checks or receipts so you will be ready to deduct the correct amount at tax time. Your records need to include the name of the organization, the date and the amount of the contribution.

How to Spot a Scam
When in doubt, don’t give. Here are a few danger signs that the charity asking for your donation isn’t worthy of your money:

  • It makes an emotional appeal. If a solicitor tells you a story or shows you a brochure that brings tears to your eyes, stop and think. What exactly does the charity do? Emotional appeals are meant to get a knee-jerk reaction from you. If you can’t stop and think about giving, don’t give.
  • It can’t or won’t send written materials. If a caller tells you that it’s too expensive or takes too long to send you written materials about the charity, hang up. Many scam artists won’t send you materials because the materials don’t exist or because the scam artists don’t want to deal with the tough Federal laws against defrauding people via the U.S. mail.
  • Runners or others will come to pick-up your contribution. Never give cash. It’s difficult to prove how much you gave when tax time rolls around, and if you write a check, you’ll have time to actually think about your donation. If the charity must have your money right now, you’re probably dealing with a scam.
  • You’re asked if you want to “pledge again this year,” but you don’t think you pledged last year. A popular ploy by unscrupulous phone solicitors is to ask you if you want to “donate again this year” to the XYZ charity. The problem is that you might not have donated last year at all. They just want to make you think that you did so that you’ll give them your credit card number over the phone.
  • You’re asked to buy tickets to an event so that “underprivileged or handicapped” children can attend. Another popular ploy is to ask you to buy tickets to some local event such as a circus so that some poor children can attend. Ask specifically what children will be going and how they will choose these children. If you cannot get satisfactory answers, hang up.
  • It uses “police” or “firefighters” in its name. If telephone solicitors call and say that they represent some law enforcement or firefighter charity, make sure to get the exact name of the charity. Then call your local law enforcement agencies and ask if they’ve ever heard of the charity. Chances are it’s a scam.
  • You’re told you need you to supply your credit card number over the telephone. Never give your credit card number over the telephone to a solicitor. Ask for the name and address of the charity. Look the charity up online. And only then send them a check.

It’s good to give at the holidays. It’s a way to say “thank you” for all the advantages you enjoy. If you follow these few simple rules about choosing a worthy charity, you can feel good about giving and feel good about doing your charity homework. Remember, a worthy charity is worthy all year long, so feel free to make more frequent donations to charities that do a good job and use your contributions wisely.

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