Giving you the know-how to test your ideas so you can be confident you’re on the right track.
Can be used as a guide to developing and implementing a market research plan, as well as analyzing the results.
Whether you’re thinking of launching a new product, considering taking your business in a new direction, or just want to know what your customers are thinking, you can greatly increase your chances of success with solid market research. This convenient, easy-to-use six-page guide provides the clear, concise information you need to explore your options, navigate the market research process and get the kind of results you need.
TOPICS COVERED INCLUDE:
- planning your research, including the steps to take, the types of research, data sources and collection methods to consider and ways to use the data you already have
- estimating your budget-follow a proven formula to determine the research dollars needed to minimize risks
- collecting data to understand behavior- including geographics, demographics and psychographics, as well as customer segmentation and purchase behavior
- markets and trends, including methods for collecting data-customer visits, focus groups and surveys
- analyzing trends-where to find the data you need
- determine your market share-definitions and calculation worksheet
- competitive research-find out who your competition is and what they’re doing
- product research-study how your competitors update and promote their products
- how to select an appropriate sample of your target market
- measuring your results-establishing a scale and analysis calculations
- reporting your findings-how to write up a report and make the most of your results
AVAILABLE AS: three-hole punched Laminated Guide or Download
All contents reviewed and approved by experts.
