Helping you make the most of promotion to grow your business.

Can be used as a guide to developing and implementing a marketing campaign for your business.

You can’t achieve success in business if your potential customers don’t know you exist. You have to get the word out with an integrated marketing strategy that suits your budget, resources and needs, and this comprehensive, easy-to-use guide can help you do just that. This six-page guide is filled with step-by-step advice and information on everything you need to know to promote your business effectively and successfully, from marketing plans to Web sites, press releases to mailing lists.

TOPICS COVERED INCLUDE:

• how to develop a marketing plan, from defining objectives to developing budgets and timelines
• working the web, including designing and promoting your site, search engines, online advertising, measuring results
• the advertising advantage, including how to design an ad, tracking results, utilizing newspaper ads, classifieds and inserts
• direct mail, including types of mailings, lists and promotion packages and tracking results
• broadcast e-mail, including how to use it, how to build an e-mail list, how to create an e-mail message, how to track results
• the power of PR, including press releases vs. media alerts, four ways to gain publicity, how to create a press kit and how to write a press release

AVAILABLE AS: three-hole punched Laminated Guide or Download

All contents reviewed and approved by experts.